The simplest metric is the view count. This is simply the number of times it has been viewed. If your goal is awareness, this is a good metric.

Find out how effective your video is by tracking the engagement. This tells you how much of the video the viewers watched as a percentage, which allows you to understand how useful your video is and get an idea about its overall quality.

• Do viewers watch it to the end?
• Do they skip through?
• Do they drop off before they reach the CTA?
• 
  

With engagement, you are not only concerned with the view, but with the quality of the view.

If your goal is to get your video seen by as many people as possible, social shares may well be an important metric.

Tracking the number of shares is very simple, and it’s easy to see how many people have found your video useful, funny or valuable enough to share.

The conversion rate is hugely important when you create videos with a specific goal. This metric shows how well your video is performing based on any specific conversions you are targeting.

The conversion could involve:

• Downloading a free report
• Signing up to your list
• Getting viewers into your sales funnel
• Generating enquiry emails
• Getting bookings for product demonstrations
• Making a purchase

This involves a lot of planning, and you will probably need to set it up in Google Analytics or something similar.

Get Feedback from Your Videos

As a UX/UI Designer I know how important is talking with your viewers/customers. While these are some of the most important metrics. This is another important way to judge how successful a video has been.

Comments on social posts where you share the video, for example, can give you excellent insight. A large number of positive comments provides you with useful qualitative data – how people react to it rather than how many people react.

I wanted to say again many thanks to Pink bananas and FaceGym to support women in the film industry even when they are pregnant this was my last shoot of the year at 35 weeks, before giving birth. Also, Love their beautiful post on Instagram  😊 Thank you

"Welcome to the world baby Lena! We are so happy for Director Ana Lario and her partner to have welcomed to their gorgeous daughter, Lena. She arrived on Saturday the 13th of March at 9:37 pm. Little Lena already has a head start if she ever wants a career in filmmaking as she has already been on sets with Mum! As can be seen here with a beautiful, pregnant Ana working on a project with us for @facegym !"

After 15 years of living in London, I've decided to move to Lisbon in Portugal. It's the same time zone as the UK, amazing weather, food, and people speak perfect English everybody is really helpful and nice.

There is only one bad thing and is good bureaucratic is everything. They love documents and everything is over complicated mostly if you don't speak the language. Thank God I came across this company called movingto.io they helped me with everything. From applying for a NIF number to opening a bank account.

I couldn't recommend them more. They allowed me to focus on my work and enjoy the sun while they were dealing with everything.

I'm proud to announce the arrival of an exciting new client top the Pink Bananas family - FaceGym. A challenger brand In a world where invasive surgeries have become more pervasive, FaceGym provides a tantalising alternative, a workout for your face that combines powerful kneading movements with innovative tools, cutting-edge technology and performance skincare, to tone and tighten the 40+ forgotten muscles in the face in a natural and non-invasive way. We're working with this exciting brand to bring their new products to life and educate their customers through instant QR code-activated instructional films. Directed by me and with the help of the amazing team of Pink Bananas. Click through to watch our latest work for them and stay tuned for more to come.

Proud to say that Lucifer Circus is a Mumbai-based production house, specializing in creating short and long format content for the conventional and growing new media market represents me now as a beauty director.

I've been following Jessica Walsh's career now for several years. 

She is one of the most influencing and inspiring contemporary women in advertising.

She has launched her own agency, &Walsh, after nearly 10 years working alongside Stefan Sagmeister at Sagmeister & Walsh.

&Walsh becomes one of the few creative agencies in the world that is led by a woman. Walsh published an article on her new website to highlight this issue of gender imbalance in the industry. 

She wrote: "Today, as I launch my creative agency &Walsh, I am overwhelmed with emotion: elation that this is finally happening, exhaustion from the non-stop work that brought me to this point & an anxious excitement about what's next.

"I’m also overwhelmed with gratitude for this privileged position I’ve found myself in. Very few women make it to creative leadership positions and even fewer have founded their own creative agencies."

She added: "The numbers say it all: 70% of design students are women, but only 5-11% of creative director positions are held by women. Only .1% of creative agencies are women-owned. POINT. ONE PERCENT. How does this make any sense when women drive about 80% of consumer purchasing? Diversity in leadership at agencies drives profit."

Right now I'm working as a Creative Director at Immersive international, a studio is focused exclusively on creating iconic world firsts in Art, Architecture, Theatre, Museums, Advertising, and Live Events.

I'm proud to say that I'm one of the 5-11% of female creative directors. Also, I'm a film director. In both industries, advertising and film directing, I have come across a very similar sexist situations from men and women as Jessica explain in her article.

I really support proactive and inspiring women like Jessica. I invited you to read her article.

https://andwalsh.com/articles/all/walsh-launches-joining-the-1-of-women-founded-creative-agencies-/

I’m very proud to be represented by @arbolcinemx in Mexico City as a #beauty and #fashion #film #director 👊🏻 

Arbol is a production company based in Mexico City.  They represent 12 from Argentina, Uruguay, and Spain. 

Mexico offers a long tradition in filmmaking. Mexican crews have worked alongside Hollywood in feature films and commercials for decades.

The country offers a variety of landscapes, spanning deserts, jungles, beautiful beaches, colonial towns and cosmopolitans cities for any storytelling requirements. 

It's also nice that Mexico offers good weather all year around.

if you are interested in working with me and Arbol, please get in touch.

http://www.arbol.mx

I've featured for the third time at The Dots. Thank you guys for such an amazing platform.

The Dots is creative networking that does support lots of creatives in the industry. From film directing, animation to advertising. 

If you work in any of these industries you should definitely create a profile. I have met other creatives and been found many times for projects and commission work.

They also host incredible masterclasses with the most skilled people in the industry.

I'm so pleased to have worked with MOFILM and Rimmel in such an amazing campaign. Thanks, both for the opportunity. I can wait for all the assets to be out.

Last November I shot the new Rimmel Stay Satin SS19 Campaign. 102 assets that combine video, Key visuals and pack shots.

I hope you like it as much as I do in the meantime here is an interview about the Behind the Scene

Check the link below

https://www.mofilm.com/behind-the-scenes-in-conversation-with-ana-ibanez-lario/#

Hello, world,

This is my first post on my new website. 

I'm Planning to post lots of BTS from the shoots and campaigns I work in.

So happy to announce that MOFILM has interviewed me as a Director and I will be featured on their website this month with the SS19 Campaign I shot for Rimmel Stay Satin.

I’m very proud to be represented by Pink Bananas studio in London as a #beauty and #fashion #film #director 👊🏻

Pink bananas studios is a creative hybrid between a production company based in London helping clients connect and engage with their audiences in a meaningful way, specializing in telling stories with social and environmental good at their heart.

Their roster of creative talent builds a bespoke production team to suit your creative needs, deliverables, and budget. This hand-picked approach has proven to be both efficient and effective; adding value and yielding results.

if you are interested in working with me and Pink Bananas, please get in touch.

https://pinkbananastudios.co.uk/