The simplest metric is the view count. This is simply the number of times it has been viewed. If your goal is awareness, this is a good metric.
Find out how effective your video is by tracking the engagement. This tells you how much of the video the viewers watched as a percentage, which allows you to understand how useful your video is and get an idea about its overall quality.
- Do viewers watch it to the end?
- Do they skip through?
- Do they drop off before they reach the CTA?
With engagement, you are not only concerned with the view, but with the quality of the view.
If your goal is to get your video seen by as many people as possible, social shares may well be an important metric.
Tracking the number of shares is very simple, and it’s easy to see how many people have found your video useful, funny or valuable enough to share.
The conversion rate is hugely important when you create videos with a specific goal. This metric shows how well your video is performing based on any specific conversions you are targeting.
The conversion could involve:
- Downloading a free report
- Signing up to your list
- Getting viewers into your sales funnel
- Generating enquiry emails
- Getting bookings for product demonstrations
- Making a purchase
This involves a lot of planning, and you will probably need to set it up in Google Analytics or something similar.
Get Feedback from Your Videos
As a UX/UI Designer I know how important is talking with your viewers/customers. While these are some of the most important metrics. This is another important way to judge how successful a video has been.
Comments on social posts where you share the video, for example, can give you excellent insight. A large number of positive comments provides you with useful qualitative data – how people react to it rather than how many people react.