AI-Generated Beauty Commercial Creative Direction & AI Film
Creative Direction & AI Film Direction — Ana Lario
A fully AI-generated commercial created for POND’S White Beauty Facial Foam, conceived and directed entirely through an AI-first production workflow.
From concept and visual direction to casting, cinematography, beauty lighting, product shots and final sequences, every element of the film was created using generative AI, with Higgsfield AI at the heart of the production process.
This commissioned project explores a new approach to beauty advertising — combining traditional creative direction and cinematic craft with generative AI to create polished, photorealistic branded content without a conventional physical shoot.
Creative Director & AI Director: Ana Lario
Brand: POND’S
Product: White Beauty Facial Foam
Production: Generative AI / AI Filmmaking
AI Tools: Higgsfield AI
