Paula Echevarria x Pantene
My hair story TVC shows all the damages that our hair goes through our day to day lives.
Dramatizing Paula’s personal hair transformation. Paula is resilient, she’s always performance-ready and so her WOW shot dramatizes this. She whips her strong, resilient hair backwards, her hair then whips to the side and the BOLT camera pans 90 degrees and follows the full length of ‘strong hair’ from root to tip.
Produced by Smile
Agency Grey London