Chiara Ferragni x Pantene - My hair story TVC


Chiara Ferragni x Pantene  

Chiara Ferragni is the Pantene ambassador in Italy as well as a fashion influencer and businesswoman.

My hair story TVC shows all the damages that our hair goes through our day to day lives. 

Dramatizing Chiara’s personal hair transformation. Chiara is resilient, she’s always performance-ready and so her WOW shot dramatizes this. She whips her strong, resilient hair backwards, her hair then whips to the side and the BOLT camera pans 90 degrees and follows the full length of  ‘strong hair’  from root to tip.  

Produced by Smile

Agency Grey London